Our slow fashion story
Crafted with care, designed to endure.
At Wrap London, we embrace the principles of slow fashion. Every piecewe design is crafted with intention from the initial concept to the finalstitch. Rather than chasing fleeting global trends, our collections areshaped by the unique visions of our designers, often inspired by art,travel, and culture.
We envision our styles becoming part of your private
art collection –delight in each garment’s unique story.
We create distinctive garments with character and soul. Every piece beginswith thoughtfully chosen natural materials each selected for the textureand beauty that best embody the designer’s vision. Prints, embroidery,knitwear and woven patterns are all imagined and developed in-house.We invest in craftsmanship, ensuring each garment we make is as exclusiveas it is enduring.
From soil, not oil. Supporting farmers, not petrochemical industries.
In our collections we use only natural fibres, such as cotton, linen,hemp, wool and alpaca. We believe natural materials are the best materialsto wear next to the skin. They improve over time, adapting to the wearerand building character with a unique patina. They’re also a great choicefor the environment – no microplastics, no centuries to biodegrade. Byusing natural materials in our collections, we support the growth ofmillions of plants each year and help sustain the livelihoods of farmers.
There are no easy answers when it comes to materials and the environment– but choosing to support farmers over petrochemical industries feelsright to us.
Small-batch fashion from an independent London brand.
In a world dominated by fast-fashion giants and large commercial chains,producing millions of identical garments driven by shareholder panelsand diluted responsibility, we’re proud to not be one of them. We’rea family-owned UK company, based in West London, with a warehouse inthe Midlands and a single physical shop in London. We produce only afew hundred of the same style selling globally. The husband-and-wifeowners work alongside the teams every day making sure our values, integrity,and commitment to responsible fashion remain at the heart of everythingwe do.
This might mean your Wrap dress will never have a “who wore it best”moment – but it will mean you’ve supported an independent British businesswith integrity.
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